Dans un marché en constante évolution, la gestion proactive du portefeuille n’est plus un luxe, c’est un impératif. Venez découvrir une approche concrète pour définir une stratégie claire, maintenir une offre qui séduit vos consommateurs tout en simplifiant vos opérations. Objectif : créer de la valeur et stimuler la croissance durable. À travers des exemples concrets, apprenez comment définir vos arènes d’innovation, protéger vos marges face à l’inflation et bâtir une feuille de route d’optimisation de portefeuille. Rejoignez-nous pour découvrir des outils pratiques qui feront de votre portefeuille un levier de performance.

Québec's craft distillers possess something valuable: compelling terroir stories, distinctive botanicals, and authentic heritage that global brands can't replicate. The challenge? Making consumers understand why your spirit exists and why it matters—before they ever taste it.

This session transforms packaging design from a cost center into a strategic growth tool. Explore design frameworks to resonate with today's consumers. Learn the economics of stock versus custom packaging, discover when each approach makes sense for your volume, and master the questions that guide smart design investments. Walk away with actionable strategies to turn your craft excellence into shelf-stopping, margin-building brand presence.

Chilean Endemic Whisky Project is an applied research initiative exploring how whisky can be shaped by place rather than by imitation of established styles. The project draws on Chile’s extraordinary geographic and ecological diversity, with a particular focus on expressing the terroir of Patagonia. It brings together Chilean-grown and malted barley, endemic yeast strains isolated from native environments, native Chilean wood species for maturation, and renewable alternatives to peat for malt smoking. By working across pilot and commercial scales, the project explores how these local inputs influence fermentation behaviour, flavour development, and overall whisky character, offering a fresh perspective on terroir-driven whisky production.